Creative, data-driven, and versatile Marketing Manager with a passion for developing business strategies and creating content that resonates with its intended audiences. I graduated from the University of North Carolina at Chapel Hill with a Bachelor of Science in Psychology & Health Innovation (Interdisciplinary Studies). My academic background in research and behavior change shine in my experimental, people-centered approaches to marketing strategy. My creative process begins with analytical and methodical thinking, where I leverage data insights, emerging trends, and social listening to inform my strategic decisions.

Throughout my career, I’ve specialized in building, developing, and understanding audiences on qualitative and quantitative levels – why people may make certain decisions and how they interact with brands, creators, and content across channels. In previous and current roles, I apply my analytical approaches, creative spirit, management skillsets, and breadth of knowledge across audiences to craft a brand narrative that provides value to its audiences while incorporating branding in a symbiotic way. And as a result, I drive revenue, brand awareness, and qualified audience acquisition through strategic influencer partnerships and multimedia content sponsorships.

Creativity, strategy, and influence: this is what I love, and this is what I do.